WHAT WE DELIVER

Three core services.
One obsession: qualified pipeline.

Every service we offer is designed to work together as a system. Strategy informs targeting. Targeting informs creative. Creative informs landing pages. Landing pages drive pipeline.

Custom Marketing Strategy

Tailored strategy identifying the right channels, audiences, and messaging to maximize growth.

Who this is for

Mid-market and growth-stage companies in B2B services, home improvement, health & beauty, and home services that are ready to move beyond “set it and forget it” agency relationships and want a true strategic partner.

Key Benefits

  • Clear prioritization of channels based on your sales cycle and LTV
  • Audience segmentation and persona development grounded in real customer data
  • Budget allocation model tied to expected pipeline contribution
  • Quarterly strategy reviews with actionable recommendations
  • Competitive landscape analysis and positioning opportunities
THE PROCESS
1. Discovery

Stakeholder interviews, current performance audit, competitive review.

2. Opportunity Mapping

Identify highest-ROI channels, audiences, and messaging angles.

3. Roadmap

90-day action plan with clear KPIs, budget splits, and creative priorities.

4. Ongoing Partnership

Monthly optimization sprints and quarterly strategy recalibration.

Results vary by industry, budget, and competition. All campaigns are subject to platform policies and approval. Bight Data Leads is an advertising agency, not affiliated with Google, Meta, or Microsoft.
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Keyword Research & Targeting

Data-driven keyword targeting to reach high-intent buyers while protecting budget from low-quality traffic.

Who this is for

Any advertiser tired of wasting spend on broad match or poorly structured campaigns. Especially valuable for home services, health & beauty, and B2B companies where search intent is high but competition is fierce.

What You Get

  • Comprehensive keyword universe mapped to buyer journey stages
  • Negative keyword lists that actually protect budget
  • Search term mining process and ongoing refinement protocol
  • Competitor keyword gap analysis
  • Integration with landing page messaging and ad creative
KEY OUTPUTS
• Master keyword spreadsheet with intent tiers and priority scores
• Structured campaign & ad group architecture recommendations
• 90-day keyword testing roadmap
• Monthly search term performance reviews
• Custom negative keyword maintenance process
Keyword performance varies significantly by market, seasonality, and competition. We do not guarantee specific rankings or cost-per-click targets.

High-Converting Landing Pages

Pages designed to capture attention, improve UX, and turn visitors into qualified leads.

Who this is for

Companies running paid traffic (Google, Meta, Bing) that are frustrated by high bounce rates or low lead quality from their current website or generic landing pages.

Conversion Focus Areas

  • Message-to-market match between ad creative and landing page
  • Clear value proposition hierarchy and scannable layouts
  • Trust signals, social proof, and risk reversal elements
  • Form optimization and multi-step experiences where appropriate
  • Technical performance (Core Web Vitals) and mobile experience
TYPICAL ENGAGEMENT
Discovery & Messaging Workshop
Wireframe & Design (2–3 rounds)
Development & Tracking Setup
A/B Test Plan & launch support
Ongoing optimization (optional retainer)
Landing page performance depends on traffic quality, offer strength, and competitive context. We provide realistic projections based on industry benchmarks and your specific situation.

Every landing page we build is paired with the ad strategy that drives traffic to it. This integrated approach is why our clients consistently see stronger conversion rates than industry averages.

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