ESTABLISHED 2019 • BOSTON

We build marketing systems that earn their keep.

Bight Data Leads helps ambitious companies grow through smarter digital advertising, conversion-focused landing pages, and disciplined, data-driven campaign strategy.

Our Mission

We help businesses grow through smarter digital advertising, conversion-focused landing pages, and data-driven campaign strategy. By combining paid media expertise, clear messaging, and ongoing optimization, we build marketing systems designed to attract qualified leads, improve performance, and support sustainable growth.

No long-term contracts
Full transparency reporting
Month-to-month flexibility
WHY WE EXIST

Most agencies optimize for vanity metrics or lock clients into rigid retainers. We optimize for qualified pipeline and sustainable ROI. Every recommendation we make is one we would make if it were our own budget on the line.

Why growing brands choose Bight Data Leads

Full-funnel accountability

We don’t just manage ads. We design and build the landing pages that convert, then obsess over the entire path from click to closed deal.

Relentless optimization

Weekly creative testing, bid strategy refinement, and landing page experiments. We treat every account like it’s our flagship.

Radical transparency

You see everything: raw data, creative performance, wasted spend, and exactly where we recommend changes — and why.

Industry depth

Deep experience in B2B services, home improvement, health & beauty, and home services means we speak your language from day one.

THE BOSTON EDGE

Why location matters for performance marketing.

Boston’s unique mix of world-class universities, deep finance and healthcare talent, and a culture of rigorous analysis gives us an edge. Our team brings Ivy-level analytical rigor and real-world pragmatism to every campaign. We understand complex B2B sales cycles and high-consideration consumer purchases because we live in a market that demands both.

MIT • HarvardTalent pipeline & research access
Finance DistrictROI discipline baked in
Tech CorridorModern martech stack expertise

Meet the team behind the results.

Experienced practitioners, not account managers. Every client works directly with senior strategists.

AR
Alex Rivera
Founder & Head of Strategy

15+ years in performance marketing. Former VP Media at two Boston growth-stage SaaS companies. Obsessed with attribution and creative effectiveness.

JH
Jordan Hale
Head of Paid Media

Ex-Google Ads specialist. Built and scaled 8-figure ad accounts across home services and B2B verticals. Known for ruthless negative keyword strategy.

EC
Elena Chen
Director of Conversion Design

Former lead designer at a top Boston CRO agency. Specializes in high-intent landing pages and messaging frameworks that turn paid traffic into pipeline.

MK
Marcus Kline
Senior Data & Optimization Lead

Statistician turned marketer. Builds custom dashboards and attribution models. Makes the data tell a clear story every Monday morning.

We’re a small, senior team by design. Every client gets senior-level attention.

Our transparency commitment

Full data access
You own your ad accounts. We work inside them or give you complete read/write access.
No hidden fees
Clear monthly retainer + media management fee. No markups on ad spend. Ever.
30-day out clause
After the initial 90-day onboarding, either side can exit with 30 days written notice.