ILLUSTRATIVE EXAMPLES

Real brands.
Real (modest) results.

These case studies are anonymized composites drawn from actual client work. Results vary significantly by industry, budget, creative quality, competition, and many other factors. We share them to illustrate our approach — not to promise outcomes.

HOME IMPROVEMENT • REGIONAL BRAND
HVAC & Plumbing Company — Northeast U.S.

Challenge: High cost-per-lead and inconsistent lead quality from Google Ads. Landing pages were generic and had poor mobile experience.

+187%
Qualified Leads
3.9x → 6.2x
ROAS (90 days)
Key changes: Restructured campaigns around high-intent service keywords + negative keyword hygiene. Built dedicated landing pages for each core service with clear CTAs and trust signals. Results after 90 days. Individual results vary.
B2B MARKETING • SAAS PLATFORM
Enterprise Workflow Software — Mid-Market

Challenge: Long sales cycles and low-quality MQLs from broad LinkedIn + Google campaigns. Needed better pipeline quality, not just volume.

+142%
SQLs / Month
41% → 68%
MQL → SQL Rate
Key changes: Developed intent-tiered keyword strategy and account-based targeting lists. Created high-conversion demo request landing pages with sales-qualified form fields. Tightened creative to speak to specific pain points.
HEALTH & BEAUTY • DTC BRAND
Premium Skincare & Wellness — National

Challenge: Rising CAC on Meta Ads and declining ROAS. Creative fatigue and landing pages that didn’t convert cold traffic well.

-34%
CAC Reduction
2.8x → 4.4x
ROAS (120 days)
Key changes: Full creative refresh with user-generated style video + statics. Built quiz-based landing page that improved match rate and average order value. Added post-purchase upsell flows.
HOME SERVICES • MULTI-LOCATION
Residential Roofing & Exteriors — Southeast

Challenge: Seasonal demand spikes and inconsistent lead quality across 7 locations. Needed scalable system that local teams could execute.

+219%
Booked Appointments
4.1x
Avg ROAS
Key changes: Location-specific landing pages with dynamic phone numbers and service-area messaging. Weather-triggered campaign rules. Centralized reporting dashboard for owners.

These are illustrative examples only. Past performance does not guarantee future results. Every market, budget, and competitive situation is different.