A clear, collaborative
6-step process.

No black boxes. No surprises. Every step has defined deliverables so you always know exactly where we are and what’s next.

01

Consultation & Audit

We start with a deep discovery session covering your business goals, current marketing performance, sales process, and competitive landscape. We audit your existing ad accounts, landing pages, tracking, and attribution setup.

Full account audit report Competitive analysis Initial opportunity map
02

Strategy & Proposal

We present a tailored media strategy, recommended budget allocation, creative direction, landing page priorities, and projected KPIs. You receive a clear proposal with timeline, investment, and expected outcomes.

90-day media plan Budget model Creative & page roadmap KPI projections
03

Website Development

Our team designs and builds high-converting landing pages, implements tracking (pixels, GTM, CRM integration), and sets up conversion events. We focus on message match, speed, and mobile experience.

2–4 dedicated landing pages Full tracking implementation A/B test plan Mobile optimization
04

Ad Setup & Launch

We build campaigns with precise audience targeting, ad creative, negative keywords, bid strategies, and conversion tracking. Everything is QA’d before going live. You review and approve all creative and targeting.

Campaign build & QA Creative library Audience & keyword setup Launch checklist sign-off
05

Optimization & Reporting

Weekly optimization sprints on bids, creative, and landing pages. Monthly performance reviews with clear insights and next steps. You get full access to dashboards and raw data.

Weekly optimization log Monthly strategy call Real-time dashboard access Creative test results
06

Scaling

Once the system is stable and producing consistent results, we systematically test expansion opportunities — new channels, audiences, offers, and creative. Scaling is always data-led and budget-conscious.

Scaling roadmap Budget increase recommendations New channel tests Long-term growth plan
Important: Results vary by industry, budget, competition, creative quality, offer strength, and many other factors. We provide realistic projections based on available data and benchmarks, but we do not guarantee specific results, ROAS targets, or lead volumes. All campaigns are subject to platform policies and approval. Bight Data Leads is an advertising agency, not affiliated with Google, Meta, or Microsoft.
Ready to start? Book a strategy demo →